Will Coleman, PGA - Assistant Professional of the Year
When Will Coleman, PGA got the phone call confirming he had been named the 2025 South Florida PGA Assistant Professional of the Year, his first reaction was simply gratitude. “I was surprised,” he admitted. “Our section is one of the biggest in the country and certainly one of the most competitive for jobs and for talent. I was extremely humbled and grateful to be selected..”
For Coleman, now in his third season as the lead assistant professional at Palm Beach Country Club in Palm Beach, FL, the award represents far more than a resume milestone. It reflects an unconventional journey through golf, marked by late beginnings, reinvention, humility, and a steady commitment to doing things the right way.
Coleman didn’t grow up dreaming of playing golf for a living. In fact, he didn’t even start playing seriously until he was “19 or 20.” What began as a way to pass time during college breaks, hitting balls on the small course at his hometown in Maryland, quickly grew into something more.
“I got hooked on the challenge,” he said. “There was always sort of a problem to solve and something to progress personally. I was attracted to that.”
That attraction evolved into what he calls “the right amount of delusion.” At 30 years old, an age when many aspiring pros are already pivoting out of playing careers, Coleman turned professional.
He earned status on PGA TOUR Latinoamérica where he spent three years competing.
“Golf is very black and white, you're shooting the scores or you're not,” Coleman shared. “I was clearly just not good enough right then.”
He tried chasing it a bit longer, but knew he eventually needed to be doing something more sustainable.
“Anytime your identity is tied up in something and that picture changes, there’s frustration, sadness,” he said. “But every difficulty is an opportunity.”
That opportunity came from Jupiter Country Club in Jupiter, FL, where Coleman had been on staff during his playing years. When he stepped away from competitive golf, the facility offered him an assistant role, his first real entrance into the operations side of the business.
Coleman enrolled in the PGA program, passed his qualifying tests, and immersed himself in the golf industry, though he admits he initially had only a “vague picture” of what his future might look like.
From Jupiter Country Club he moved to Mayacoo Lakes Country Club in West Palm Beach, where he began to understand that club operations could become a career, not just a fallback.
“It was always just a natural evolution,” he said. “Show up every day, do good work, be a good person, and it's gonna carry you forward.”
That mindset guided his next step to The Club at Admiral’s Cove in Jupiter, FL, a move he made intentionally. After a successful stretch there, another opportunity came calling. Through connections made in the Chapter and within the Section, Coleman was introduced to Palm Beach Country Club, where he interviewed and was hired as the lead assistant professional. He has thrived in the club’s service-oriented environment.
At Palm Beach Country Club, Coleman oversees hard goods, manages tournaments, teaches, and focuses on relationship-building within a small membership that plays just 12,000 rounds a year.
“We’re really a service-minded operation,” he said. “It’s a lot of face time, a lot of interactions, a lot of relationship building.”
His maturity from entering the industry later than many of his peers has also shaped who he is as a leader within the operation. Working alongside a younger head professional, Coleman sees his role as both supportive and complementary.
“We might be at the same experience level, but my age and life experience give me a different viewpoint,” he explained. “I think he trusts me 100 percent in a support role and if I’m thinking the same way he is, then I’m on the right track.”
Another element of Coleman’s recent career has been his leadership of the Southeast Chapter Assistants tournaments, a role he stepped into somewhat unexpectedly.
Nick Beddow, PGA, who preceded him in the role, asked if Coleman wanted to take it over. “I’d love to say I had this grand intent to contribute, but it was more like, ‘Okay, yeah, I’ll take it.’”
But the role quickly became meaningful.
“It’s been a chance for me to play a different role within the chapter,” he said. “Coming from a playing background, it was always about ‘How does this benefit me?’ Now it’s about service, providing tournaments and venues for assistants to compete and meet each other.”
He also acknowledges that the role allows him to mentor younger professionals, something that comes naturally at this stage in his career.
“When you're a 25-year-old assistant, a volunteer position doesn't sound that attractive,” he said. “But I’ve played all the golf I need to play. Let me give a little back. If I can help steer someone in a direction that benefits them down the road, I’m extremely happy to do that.”
When notified about the award, Coleman felt the recognition reflected the totality of his journey, one defined by steady growth, evolving goals, and an embrace of service.
“It means a lot to be thought of for this recognition,” he said. “I’m grateful someone thought I was deserving of the award.”
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