Scott Lien, PGA Awarded 2023 SFPGA Merchandiser of the Year (Resort)
WEST PALM BEACH, FL - Scott Lien, PGA Director of Golf at The Rookery at Marco has been named the 2023 Merchandiser of the Year for the Resort category.
The Merchandiser of the Year Award bestows special recognition on a South Florida PGA Professional who has displayed extraordinary and exemplary contributions and achievements in the area of merchandising.
“To be nominated, let alone win the South Florida PGA Section Merchandiser of the Year for Resort facilities is a true honor and I am beyond humbled,” explained Lien. “Being selected by my peers makes this extra special.”
“I am also thankful for the support from our leadership team at the JW Marriott Marco Island and the team at the Rookery and Hammock Bay for giving me the opportunity to think outside the box and provide a unique buying experience for all those that come into our shops,” said Lien. “ This award is just as much theirs as it is mine.”
As the Director of Golf, Lien is responsible for all merchandising and prefers to work directly with vendors to ensure he is fully engaged from start to finish.
In 2022, The Rookery saw a 13 percent increase in sales compared to 2021, earning just shy of $1 million in sales. A major factor to the increase was the addition of “online trunk shows.”
“We work closely with select vendors to either build a microsite or build a Jotform to promote a certain item(s) during a small time frame window (usually 1-2 weeks),” he said. “Typically, we work with lesser known vendors on these to establish and build brand recognition prior to adding them into our shop mix during a future season.”
This is just one example of an idea Lien has implemented to boost sales.
Although Lien is in charge of merchandising, he credits his team for continued success and pushes them to take on more responsibility.
“My team is the most important piece of the retail operation and I focus on having them involved in the buying process from start (viewing product) to finish (closing the sale).
The Merchandiser of the Year (Resort) is one of the South Florida PGA annual awards and Lien was presented with his plaque surrounded by family, colleagues and members at The Rookery at Marco.
Click here to view the rest of the annual award winners.

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