ATLANTIS, FL – Scott Kirkwood, PGA was honored with the National PGA Merchandiser of the Year Award, Private Category, on Saturday, in advance of the PGA Merchandise Show held this week in Orlando.
The Merchandiser of the Year, private category is presented to the PGA member who has demonstrated superior skills as merchandiser in the promotion of golf. Kirkwood of Ocean Reef Club and Vice President of the South Florida PGA has dedicated his time to creating a shopping experience for each customer that comes through the golf shop, prioritizing relationships between customer and associate as well as uniquely offering products that branch beyond golf.
“I am honored to be recognized as the Merchandiser of the Year for the private sector,” said Kirkwood. “At Ocean Reef, we make it a priority to offer nothing but the best, most positive experience for our members and guests when they visit the golf shop.”
About the South Florida PGA
The South Florida Section of the PGA of America is an association of golf professionals whose mission is to promote interest, participation and enjoyment in the game of golf; establish and maintain professional standards or practice; and enhance the well-being of golf professionals.
Approximately 1,830 members and apprentices are employed at over 475 facilities in the South Florida region, currently ranking South Florida Section the second largest Section of PGA Professionals amongst all 41 PGA Sections in the United States.
Back in 1979, the growth and golf population boom in the state of Florida caused what was once known as just the Florida Section to divide geographically into two Sections, now known as the North Florida and the South Florida PGA Sections. Geographically, the South Florida PGA extends as far North as Vero Beach on the east coast, to Punta Gorda on the west coast, south through the Florida Keys, in addition to Puerto Rico and the U.S. Virgin Islands. The South Florida Section PGA is further divided into four distinct Chapters, including the Southern, Southeast, Southwest and Island Chapters.