Welcome to Golf 2.0; an industry wide initiative to help promote the game of golf and it’s benefits for the mind body and spirit within the United States. Growing the game of golf will not only help ensure the future of the game we all love, but can help generate revenue for you and your facilities by reaching a new market of consumers that have never played, or lapsed from the game.
Here is your location for Golf 2.0 quick tips. Hopefully you will find something that will speak to you and inspire you to help implement these growth of the game tactics at your own facilities.
Honor Veterans with Free Golf on Memorial Day
St. Andrews Country Club offers free golf to veterans and spouses on Memorial Day as a thank you for serving our country. Click here for flyer.
Partner with Park and Recreation Departments to Grow your Business
Lee Stroever of North Palm Beach Country Club had huge success recently with reaching out to the town’s recreation department to market his summer Team Golf program. In less than a week, Lee had 40 juniors that were interested in participating. Whether you are a municipal or private facility, use your local recreation department to help market your programs, whether they are targeting juniors, family, or adults. Most towns send out email blasts with local programming information, or can post information on their websites. This is often a free resource to market your programs and reach those who you might not have reached otherwise.
Looking to Grow and Market Your Junior Camps this Summer?
ACTIVE.com has entered into a partnership with the PGA of America, to bring you a tool to help market events for you, while also to making online registration easy and affordable. All events registered with ACTIVE.com will be listed in their database and easy to find for parents who are looking for a junior camp for their children. For more information on this tool and how to get started marketing your programs, please click here.
Women & Golf: Utilize Women-Only Demo Days – Karl Bublitz
So many times there is that intimidation factor; you have 10 guys in a row hitting a demo product and the women do not feel comfortable stepping in there. Women-only demo days counter act that. Being able to set something up specifically for women really creates more enthusiasm for their female members. Having the ability to put the correct clubs in their hands, as well as provide a comfortable atmosphere for them to try the equipment, gives Grey Oaks the upper hand in their golf club buying decision and hopefully leads to future purchases in their golf shop.
To read the full article on Grey Oaks’ best practice, click here.
Using SNAG In Schools to Promote Transition Opportunities – Roger Van Dyke
Roger Van Dyke with the Indian River Golf Foundation has successfully incorporated SNAG equipment and a SNAG tournament into after school programs at local schools. IRGF conducts programming once a week for five weeks, at two schools at a time. After the five weeks, there is a 9-hole SNAG tournament. Because of the high interest level, their second tournament had 60 kids, which caused them to bring the tournament to an open soccer field. Now in their third session, and 5th and 6th schools, they have seen such increase in the program that one of the new schools has 80 kids enrolled in the program. All of the juniors introduced to golf are invited to Saturday classes also offered by the Indian River Golf Foundation. For more information on their programming, contact Roger Van Dyke at email@example.com.
Combining Resources to Create a Successful Program – PGA National – Jane Broderick
PGA National has utilized Kwik Golf along with the PGA Sports Academy to develop in school golf programs at several local schools. Kwik Golf allows golf to be portable and fun, and the Sports Academy Materials add the take away materials that the kids and educators love. They offer a six week program, where the first five weeks are held at the schools, and for the sixth session, the kids and their families are invited to PGA National for a special event to showcase the facility and begin the transition to the course. These programs are not only good for golf, they are good for the community and the facility. If anyone would like additional information on what they are offering, Jane is happy to help. For more information on Kwik Golf, click here, and PGA Sports Academy, click here.
Best Practices – Judy Alvarez – Create Revenue Through Engaging Female Golfers
Judy Alvarez has found a way to engage female golfers and increase her revenue by almost $3,000 from her “Women Wine n Wedge” events.
Income: $ 30.00 pp x 35 women = $1,050.00
Additional f&b revenue post event at bar $250.00
Golf Shop: six wedges sold @$110.00 each $660.00
Golf Shop Sales (48 hours) $300.00
10 additional private lessons
($75.00 -10% discount= $67.50 x 10 women) $675.00
Expenses: Instructors (two instructors) $420.00
F&B ($18 x 35 women) $630.00
Total Revenue: $2,935.00 – 20% increase in clinic participation by women
For Judy’s event flyer click here.
ACTIVE.com: Your Golf 2.0 Registration Solution
Are you looking for a tool to help with online registration and promotion of your programs? The PGA of America is pleased to announce the availability of a customized version of ACTIVE.com’s event registration solution for your Play Golf America and Get Golf Ready events! This enhancement to the registration tools provides new capabilities for you to better promote and sell your events, including promotion on ACTIVE.com and PGA.com, along with the convenience of credit card payment for your customer’s event registration. For more information on this tool, please click here.
Best Practices – The Rookery at Marco – Family Golf Festival
In the true spirit of growing the game, The Rookery at Marco, in Naples, Florida has offered a great way to get local families out to the course to play and learn the game of golf. By encouraging participation in the event to golfers of all ages and abilities, the Marriott International Family Golf Festival provides an opportunity for families to learn the game together. Held on August 18 from 9:00 AM to 1:00 PM, the event featured a putting clinic, putting competition, full-swing clinic and demonstration, and a 9 hole event “I think this is a very valuable piece of business we do,” said head PGA Professional Bryan Berryman. “Not only are we growing the game and allowing kids to come out to see a championship course, we are also creating a relationship with the parents and grandparents of the kids for future interest in the club itself.” By creating relationships with the incoming youths, the club is able to make valuable connections with families that may be interested in coming back to the club as members in the future. CLICK HERE to read more about this great event, and for more creative ideas on how to build your membership.
Get Involved! – Community Action
Generating new clients is one of the biggest goals of the Golf 2.0 initiative and a goal of every PGA teaching professional in the nation. Generating new golfers is as vital to keeping the industry alive as it is to keeping PGA professionals in business. To get new clients, you need to start thinking outside of the box and go after a new demographic of clientele that may never otherwise find their way to your facility. To generate new customers, and potential new members, start getting involved in local community projects and functions. Offer free lessons as raffle items at local charity events, or put on a free, short clinic at your next church picnic. Invite one of your current clients to bring three friends who are new to the game in for a free lesson in exchange for a free session. To generate new membership, you need to generate interest in new areas. Sacrificing one free group lesson may in turn generate five new full time clients. Becoming a friendly face in the community can help to grow the game and grow your clientele.
Placing an inexperienced golfer on a 7,000 championship golf course can be one of the most intimidating things you can do for a beginner to the game. The American Society of Golf Course Architects and the PGA of America have proposed a fix for the problem that includes the construction of what will essentially become the “Bunny Slopes” of the championship courses at our facilities. The PGA has already begun to practice this implementation with a three-hole practice facility at PGA Village in Port St. Lucie. They have renamed the practice facility the Discover Course and have incorporated it into beginner programs and promoted it as a fun loop for families and beginners. Although this is not necessarily a project that every facility can initiate, it serves as encouragement to think outside of the box, and get creative with the ways you are able to grow the game at your own facility. Follow the link above to read more about this initiative and how it is being carried out here in FLorida.
In order to better understand the process of implementing a SWOT business analysis of your facility, please follow the link to view a breakdown of the process from Mind Tools.
Golf 2.0 Quick Links