Monday, October 13th three of America’s top golf instructors presented to over 130 South Florida PGA Professionals at The Country Club at Mirasol. PGA Professionals Craig Shankland, Bill Davis and Cameron McCormick shared their stories and insight on what they have learned during their careers as golf instructors. They provided all those in the room with great tips on how to help their students improve while keeping them motivated. Bill Davis performed his portion of the seminar outside demonstrating various practice routines from the short game to the long game. Craig focused his presentation around what he has learned in over 50 years of teaching, while Cameron discussed the journey of improvement. Special thanks to all three of them for their time today and great insight!
ATLANTIS, Fla. – Josh Hershoff, PGA Head Professional at Wilderness Country Club has been named the 2014 South Florida PGA Merchandiser of the Year in the Private Category.This award is presented to the PGA Member that has demonstrated superior skills as merchandisers in the promotion of golf with a focus on the individual’s inventory, shop display, staff, and merchandising techniques at a private facility.
Arriving at Wilderness Country Club in 2012, Hershoff made efforts to redefine the merchandising strategy used in the golf shop. With a strong focus on merchandising, he increased the Cost of Goods Sold by 15% since arriving at Wilderness Country Club. His merchandising objectives are to provide the membership and guests with quality merchandise at a fair price that produces value in every purchase. When he arrived, his goal was to create a boutique atmosphere and he was able to do this by purchasing a large variety of products and brands and creating a sense of urgency with buyers.
“I am honored and humbled to receive this award,” said Hershoff. “This award is not only for me, but is for the entire staff and membership at Wilderness Country Club.”
A PGA Member since 2006, Hershoff attributes his merchandising success to listening to his customers and staff. He is able to gain insight by having frequent conversations with his members to understand their merchandising wants and needs. Hershoff and his staff continuously change the displays in the golf shop to ensure a fresh look and make sure merchandise is rotated on a weekly basis.
In addition to listening to his members, Hershoff works very closely with his staff to put them through an education process on merchandising the pro shop. He places great value on spending […]
ATLANTIS, Fla. – Jeff Nixon, Head PGA Golf Professional at Stoneybrook Golf Club of Estero, has been named the 2014 PGA Player Development Award recipient for the South Florida PGA. This award is designed to recognize individual PGA members for their extraordinary and exemplary contributions and achievements in the area of Player Development. This award considers the Professional’s growth of the game leadership, commitment at the Section and National levels, plus the impact made at his/her own facility.
A PGA Member since 2005, Nixon is very involved with growth of the game initiatives at Stoneybrook Golf Club of Estero. In 2012, Nixon coordinated a Family Golf Day at his facility encouraging juniors, women and new golfers to participated , during the event over 300 free lessons were given given by PGA Professionals. Yearly, Nixon hosts a SFPGA Play Golf America Day at his facility, which attracts over 300 participants to enjoy golf clinics, free instruction and golf equipment demos. He currently mentors 3 PGA Apprentices that offer Play Golf America Programs such as Get Golf Ready, Give Golf a Try and free ladies clinics. Through Jeff and his team’s efforts, numerous opportunities are available to new golfers, juniors and women in Southwest Florida.
Nixon is very involved with the South Florida PGA on both the chapter and section levels. He served as the Section’s Growth of the Game Committee Chairperson from 2006-2013, and has been involved on the Southwest Chapter’s board since 2006 as the GolfPass Chapter Chairperson, Education Chairperson and is currently the Junior Golf Chairperson.
In addition to his PGA involvement, Nixon has been the Southwest Florida Junior Golf President since 2011. He is a proud alumni of the organization and hopes to inspire other […]